SAS: A fresh wind is calm
The Northern Star Alliance
be modernized carrier SAS appearance. In the future, are: “Big and Bold but not cold”
SAS Airport in Malmö and later present elsewhere
. Photo: SAS
as “the world’s most innovative airline,” dubbed the PR department like the SAS. But in times of deep red numbers, the money is sitting loosely to not more so. So there is this year not quite as expensive product innovations. Attracting attention is more likely the SAS in the future under its new CEO yet. So that revenues rise on the floor, waived the prestigious airline to some extent maintained on their understatement. “Our lounges, we no longer hide,” says Rickard Gustafson airline boss. In the future, should the performance of the airports’ big and bold but not cold “be. In a large light blue background, for example, the “CHECK IN” announced soon in capital letters visible from afar. Step by step, all airport locations modern, attractive and eye-catching design.
“We need to find out what the travelers are willing to spend money,” says Rickard Gustafson, CEO of SAS. And then had to grab a salesman mentality to increase sales on the ground. Since generated in SAS 70 percent of the business of short-and medium-haul flights, passengers would feel the ground better be addressed is the credo of Gustafson. There they eventually spend more time than sometimes on the flight itself
About
innovations on board this year should look especially for guests who fly SAS from Oslo. Employed there is a Boeing B-737-800 is already converted to WiFi in the cabin, followed by nine more to come. And the best part: Because of the tough local competition from the Norwegian budget airlines are on SAS for surfing, e-mails and phone calls or write any additional fees
.Business travelers will
SAS Scandinavian always be the first choice. This should also contribute to the extraordinarily high level of punctuality. In Europe, the SAS is among the major airlines have the most punctual, the world behind ANA and Japan Airlines is number three. 88.2 percent of SAS flights last year reached their destinations in 2011 “on time”.
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Posted by TheTravelGazette
on Feb 18 2012. Filed under Travel Headlines.
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